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Reducing Plum Food Loss and Waste Across the Retail Supply Chain (PCFWC)

April 9, 2025

In this whole chain case study from the PCFWC, food loss and waste hotspots in a plum supply chain in the Pacific Northwest were identified through collaboration between farm JL's Organic Orchards, distributor Organically Grown Company, and retailer New Seasons Market.

The project identified these insights and solutions:

  • 60% of food loss and waste happens on farms.

  • 9% of food loss and waste happens during distribution.

  • 7% of food loss and waste happens at retail.

  • 10 solutions were identified to reduce food loss and waste at the farm level, distribution level, retail level, and across the supply chain.

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Employee Engagement:
A Key to Success

Engaging employees in food waste reduction initiatives creates a powerful, organization-wide commitment to sustainability. Employees are often closest to the daily operations where waste occurs and can identify inefficiencies or opportunities for improvement. Empowering them to take ownership of solutions transforms food waste reduction from a top-down mandate into a shared mission.